2019 Scientific Conference on Management, Education and Psychology
,
Pages 146-150
Research on service quality evaluation of fitness clubs based on Yate
Yue Wen, Hua Zhong, Jianfei Liu and Xiaobo Zuo
Corresponding Author:
Yue Wen
Abstract:
Aim to study how to evaluate the service quality of commercial fitness clubs, this paper studies the service quality evaluation of Yate fitness clubs on the basis of SERVQUAL scale combined with interviews and questionnaires. We make correlation analysis of service quality evaluation dimensions and overall service quality, and the analysis of value function, to obtain the demand of consumers for a specific index and the effect of the index on the overall satisfaction. The results verify the validity of the SERVQUAL evaluation model, enrich and perfect the research method of service quality evaluation model, and also provide accurate and specific improvement measures for Yate club.
Keywords:
Commercial fitness club; service quality; SERVQUAL scale
Cite this paper:
Yue Wen, Hua Zhong, Jianfei Liu and Xiaobo Zuo. Research on service quality evaluation of fitness clubs based on Yate. 2019 Scientific Conference on Management, Education and Psychology (SCMEP 2019). 2019, Vol.1: 146-150.