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2019 Asia-Pacific Forum on Economic and Social Development , Pages 122-125

Cognitive function of Metaphor in Economy

Lu Hongyan

Corresponding Author:

Lu Hongyan

Abstract:
Metaphors are widely in the economic texts in order to help the common better understand the abstract terms in economy. Metaphors provide perfect facility for the realization of economic description and reasoning. The cognitive function of metaphor is mainly reflected on the three aspects: the fundamental base for the organization of human conceptual system; the indispensable tool for the organization of human experience; and offers a new perspective for us to know things. Based on analysis of economic texts, we focus on how metaphor, through the three functions, helps to realize the description and reasoning of the relatively highly abstract concepts in the economics language, to prove metaphor is indispensable for the economic language.
Keywords:
Abstract Concepts; Cognitive Function; Economic Language
Cite this paper:
Lu Hongyan. Cognitive function of Metaphor in Economy. 2019 Asia-Pacific Forum on Economic and Social Development (APFESD 2019). 2019, Vol.2: 122-125.