2019 Asia-Pacific Forum on Economic and Social Development
,
Pages 181-183
Influence of Brand Value on the Increase of Marketing Earnings
Xun LI
Corresponding Author:
Xun LI
Abstract:
Brand value plays a very important role in the development of enterprises. Literally, it can be seen that brand value refers to the value, which is reflected through the prices. However, the intension of it is far more than this. In this paper, the intension of brand value is introduced first, and then the influence of brand value on the increase of marketing earnings is discussed. Therefore, this paper is of reference and practical values.
Keywords:
Brand; Brand Value; Increase of Marketing Earnings
Cite this paper:
Xun LI. Influence of Brand Value on the Increase of Marketing Earnings. 2019 Asia-Pacific Forum on Economic and Social Development (APFESD 2019). 2019, Vol.2: 181-183.