2019 Asia-Pacific Forum on Economic and Social Development
,
Pages 202-207
Online Entrepreneurial Behavior and Its Influencing Factors
Jiani Dong, Weilun Huang
Corresponding Author:
Weilun Huang
Abstract:
The purpose of this paper is to analyze online entrepreneurial behavior and its influencing factors by conducting a questionnaire survey in China. The empirical results of Chinese respondents are that their average monthly cost in online entrepreneurship is RMB 9,125, and their average monthly revenue is RMB 18,596.15. And the cognitions on the convenience of online entrepreneurial platform, the development of online entrepreneurship, the social relationship of online entrepreneurship, the advantage of online entrepreneurship and personal variables are mostly and significantly influencing factors of online entrepreneurial behavior. This paper suggests that the government's policies on online entrepreneurship should be differentiated according to individual characters of online entrepreneur and improved the services of online entrepreneurial platform.
Keywords:
Online Entrepreneurial Behavior; Online Entrepreneurship;Influence Factors
Cite this paper:
Jiani Dong, Weilun Huang. Online Entrepreneurial Behavior and Its Influencing Factors. 2019 Asia-Pacific Forum on Economic and Social Development (APFESD 2019). 2019, Vol.2: 202-207.