Constructing the Marketing Channel of Chinese Opera Films from the Perspective of Communication

Is there no market for Chinese opera films? The disconnection between supply and demand and the absence of effective convection channels may be the real causes for the contraction of market. How can marketing avoid falling into the misconception of “promotion”? The ecology of opera film changes with the improvement of population economic level and quality. Therefore, we believe that opera producers must understand that the audience and the media have changed substantially in order to get out of the dilemma of production and marketing.

Chinese opera film; Communication; Marketing channel; Intangible cultural heritage

Qianhui Xu, Chenggang Xu. Constructing the Marketing Channel of Chinese Opera Films from the Perspective of Communication. 2019 International Conference on Advances in Literature, Arts and Communication (ALAC 2019). 2019, Vol.1: 38-41. https://doi.org/10.35532/JAHS.V1.009