A Study on the Transformation of Reading Promotion Models of College Libraries under the Background of New Media

With the development of science and technology, mankind has entered into the new media era and the way of reading has undergone obvious changes. In the new media era, people's reading habits have witnessed great changes, which have a tremendous impact on the reading promotion of college libraries. As a basic service in library management and the link between book circulation and library construction, reading promotion service model plays a pivotal role. The reading promotion of college libraries should explore answers from a new perspective to conform to the development of the new era and provide students with better reading service. Therefore, it is necessary to focus on the innovation of reading promotion models of college libraries in the new media era. Based on the author's learning and practical experience, this paper first analyzed the impact of new media on reading, and then proposed the transformation strategies of library reading promotion model under the background of new media.

New media; Library; Reading; Promotion model; Transformation

Tao Zhang. A Study on the Transformation of Reading Promotion Models of College Libraries under the Background of New Media. 2019 International Conference on Advanced Education, Service and Management (AESM 2019). 2019, Vol.3: 326-329. DOI: https://doi.org/10.35532/JSSS.V3.072.