2019 International Conference on Advanced Education, Service and Management
Marketing Management Innovation from the Perspective of Project Management
With the development of economics, the management of marketing activities of enterprises faces new challenges. The traditional marketing activities cannot adapt to the requirements of knowledge-based economy. While new markets put forward higher performance standards for marketing activities. This paper first elaborates the necessity and possibility of marketing innovation in the current situation, then elaborates the innovation mode of marketing activities, and analyzes the problems and difficulties in the marketing activities based on project management. Finally, the corresponding solutions are proposed, hoping to promote the marketing activities.
Project Management; Marketing Management; Innovation
Cite this paper:
Gui Huihui. Marketing Management Innovation from the Perspective of Project Management. 2019 International Conference on Advanced Education, Service and Management (AESM 2019). 2019, Vol.3: 455-459. DOI: https://doi.org/10.35532/JSSS.V3.101.