Research on Brand Management of Domestic Mid-End Chain Hotels Based on Customer Perceived Quality

With the economic development, the frequency in tourism, business meetings, academic exchanges and other activities has been increased. This makes the management of the mid-end chain hotels become an industry development trend. Under the influence of Internet information, the hotel brand effect based on customer perceived quality has great influence on the operation performance of the mid-end chain hotels. Therefore, this paper will explore the internal relationship between the customer perceived quality and brand management in the mid-end chain hotels management. It will help achieve the brand management of the mid-end chain hotels based on the customer perceived quality, and discuss the application strategy of the brand value in order to enhance enterprise reputation.

Customer perceived quality; Brand management; Mid-end chain hotels

Xiaoying Dong. Research on Brand Management of Domestic Mid-End Chain Hotels Based on Customer Perceived Quality. 2019 International Conference on Advanced Education, Service and Management (AESM 2019). 2019, Vol.3: 616-620. DOI: https://doi.org/10.35532/JSSS.V3.137.