Research on the Public Communication Platform Construction for College Students' Innovation and Entrepreneurship Education

Under the new economic normal, university students find it hard to get employed. Entrepreneurship education has become an important mission entrusted by the times to higher education. This paper conducts an empirical research on the impact of current entrepreneurship education on college students' willingness to start their own business. It finds that entrepreneurial curriculums, entrepreneurship talks, entrepreneurial competitions, entrepreneurial practices and entrepreneurship exchange platforms have a significant impact on the entrepreneurial intentions of college students, and are positively affected. It further explores the new path from campus culture construction, perfect communication platform, reform and innovation teaching, sets up practice base, financing guarantee and key teacher training, promoting the development of entrepreneurship education.

Public Communication Platform; Construction; College Students' Innovation; Entrepreneurship Education

Li Qing. Research on the Public Communication Platform Construction for College Students' Innovation and Entrepreneurship Education. 2019 International Conference on Advanced Education, Service and Management (AESM 2019). 2019, Vol.3: 879-883. DOI: https://doi.org/10.35532/JSSS.V3.195.