Research on Brand Marketing Innovation Strategy under the Environment of "Internet Plus"

With the continuous development of society, the Internet is to be seen everywhere in our life, and the development of "Internet Plus" has also driven the online financial services, and brought a lot of convenience to people's lives. Therefore, people's daily life has changed dramatically. Various APP and APP platform functions emerge as the times require, such as WeChat, Alipay, JingDong payment and so on. This paper analyzed the innovative strategies of brand marketing under the environment of "Internet Plus". First of all, it explained the importance and characteristics of brand marketing under the environment of "Internet Plus", and secondly, it analyzed the communication of "Internet Plus". Finally, it explored the brand marketing innovation strategy under the environment of "Internet Plus" in order to provide an effective basis for the brand marketing development.

"Internet Plus"; Brand marketing; Innovation strategy

Li Wang. Research on Brand Marketing Innovation Strategy under the Environment of "Internet Plus". 2019 Annual Conference of the Society for Management and Economics (SME 2019). 2019, Vol.4: 161-164. DOI: https://doi.org/10.35532/JSSS.V4.029.