Development Strategies of Movie and Television Tourism in Yunnan Based on Industrial Integration

The development of movie and television tourism has increasingly reflected the characteristic of industrial integration, which makes it important to study movie and television tourism from the perspective of industrial integration. Movie and television tourism is not a simple combination of movie and television with tourism. The industrial integration of the two can promote the development of movie and television tourism in depth and breadth. Movie and television tourism is relatively independent, and it is very important to explore the development strategy of movie and television tourism. Based on the author's learning and practical experience, this paper first analyzed the connotation of movie and television tourism, and then discussed the industrial integration characteristics of movie and television tourism. The paper finally proposed the development strategy of movie and television tourism in Yunnan based on the theory of industrial integration.

Industry integration; Yunnan; movie and television tourism; development strategy

Yufei Hu. Development Strategies of Movie and Television Tourism in Yunnan Based on Industrial Integration. 2019 Annual Conference of the Society for Management and Economics (SME 2019). 2019, Vol.4: 215-218. DOI: https://doi.org/10.35532/JSSS.V4.042.