2019 Annual Conference of the Society for Management and Economics
Analysis of Marketing Management and Process Optimization based on Big Data
This paper utilizes and integrate effective information, discovers valuable data, uses big data to drive companies for precise marketing, and provides decision support for corporate marketing management. Big data has changed the company's cognitive model of marketing management. With the continuous development of big data technology, it will inevitably lead to innovation and change in corporate marketing management. Applying big data to marketing management and promoting innovation in marketing management based on big data background can help enterprises improve marketing strategies, further tap potential customers, and enhance marketing effects, thus achieving double improvement in corporate brand influence and economic efficiency.
Market Management; Big Data; Process Optimization
Cite this paper:
Lan Wu. Analysis of Marketing Management and Process Optimization based on Big Data. 2019 Annual Conference of the Society for Management and Economics (SME 2019). 2019, Vol.4: 297-300. DOI: https://doi.org/10.35532/JSSS.V4.061.