2019 Annual Conference of the Society for Management and Economics
Research on the Application of Internet + in Electric Power Marketing
Songxue Hou, Ying Wang, Dan Xu, Yan Liu, Qibing Yang
In the wake of the modern enterprises institution and the market reform of power industry improvement thoroughly, the disparity between traditional marketing model and the new historical background is becoming increasingly acute. Fortunately, Internet + could solve practical problems in Electric Power Marketing. This paper analyses the newest application of Internet + in Electric Power Marketing, and at the same time proposes several strategies from the aspects of marketing management, knight service and technical support to settle the inadequacies during application. At last, this paper explores the future possibilities and research area of the Internet + application in Electric Power Marketing (IPEPM).
Internet +; electric marketing system; marketing management; knight service; technical support platform
Cite this paper:
Songxue Hou, Ying Wang, Dan Xu, Yan Liu, Qibing Yang. Research on the Application of Internet + in Electric Power Marketing. 2019 Annual Conference of the Society for Management and Economics (SME 2019). 2019, Vol.4: 345-352. DOI: https://doi.org/10.35532/JSSS.V4.071.