Research on KR group's development strategy selection based on DELPHI-SWOT hybrid analysis model

Petroleum equipment manufacturing industry is an important indicator of a country's heavy industrial strength, and it is also the cornerstone of the development of the petroleum industry. Under the double influence of the international financial crisis and the sustained low oil price, the competition in the oil equipment industry is unprecedentedly fierce. On the basis of marketing, management and strategic management, PEST model and Porter's five-force model are used to analyze the macro-micro development environment, and then DELPHI-SWOT hybrid analysis model is used to sort out the internal and external factors that affect the choice of development strategy, and statistical research is carried out to get the development war suitable for KR Group. It provides guidance for the development of domestic and international markets, and provides reference for the same industry.

Petroleum equipment industry; Development strategy; DELPHI-SWOT hybrid analysis model

Wang Jiaming, Ding hao. Research on KR group's development strategy selection based on DELPHI-SWOT hybrid analysis model. 2019 Asia-Pacific Forum on Economic and Social Development (APFESD 2019). 2019, Vol.2: 111-115.