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JSSS Open Access Proceedings

Volume 4 (2019), Pages 1-363

ISSN: 2664-0287, ISBN: 978-1-913428-84-6

SME 2019 - 2019 Annual Conference of the Society for Management and Economics

Hangzhou, China, Nov 06 - 08, 2019

Website: https://aeescience.org/books/JSSS/archive

Editor: Dr. Jianye ZHOU, North China Electric Power University, China

Statement of Peer Review

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Table of Contents

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Session 1: Economics and Development

An Empirical Study of Public Investors’ Financial Information Seeking Behavior in the Stock Market

Lin Wang, Baoling Ding and Wei Liu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.001

Pages: 1-7, PDF | Abstract


An Empirical Study on the Influencing Factors of Consumers' Fresh Agricultural Products Purchase Behavior

Qianqian Zhuang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.002

Pages: 8-14, PDF | Abstract


Risk Analysis of China's Foreign Direct Investment

Bowen Zhang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.003

Pages: 15-19, PDF | Abstract


Economic Policy Uncertainty and U.S. REITs Herding Behaviors

Wenyuan Lin and Yuechen Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.005

Pages: 24-29, PDF | Abstract


A Study on Residents' Catering Consumption Behavior in Shiyan City under the Background of Mobile E-commerce

Lei Guo, Tianling Li, Ruijiang Nan, Na Zheng

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.006

Pages: 30-34, PDF | Abstract


Research on Influencing Factors of Consumer Shopping Behavior in Online Shopping Festival

Yang Liu, Xuemeng Zhang, Yihe Zhang and Chunyan Qiu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.007

Pages: 35-42, PDF | Abstract


Research on the Relationship between Online Shopping Experience and Consumer Impulse Buying

Yang Liu, Yihe Zhang, Chunyan Qiu and Yan Ma

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.008

Pages: 43-50, PDF | Abstract


Research on Training Path of Rural E-commerce Talents in Hubei

Yitang Zenga, Zhongyuan Ma, Yachi Lu, Mengxiao Wang and Li Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.009

Pages: 51-57, PDF | Abstract


Research on the Development of Human Capital in Tianjin

Feng Han, Lin Zhu and Zheng Wang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.014

Pages: 82-87, PDF | Abstract


Research on the Development of Farmer Cooperatives under the Background of Urban-rural Integration

Qingxiu Peng and Li Ding

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.017

Pages: 99-102, PDF | Abstract


Discussion on the Value and Countermeasures of Construction and Development of Leisure Culture in Urban Communities

Fan Zhang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.018

Pages: 103-108, PDF | Abstract


Analysis on the Sustainable Development Value of Urban Eco-sports

Fan Zhang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.020

Pages: 116-120, PDF | Abstract


Analysis of Crafts Pricing Strategy

Xinyi Yuan

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.021

Pages: 121-125, PDF | Abstract


Research on the Coordinated Development Strategy of Regional Science and Technology Finance

Fengxiang Jiang, Yi Xu, Runting Xiao, Changjun Du

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.022

Pages: 126-130, PDF | Abstract


Research on the Improvement of Sino-Vietnamese Cooperation Mechanism

Di Wu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.025

Pages: 142-146, PDF | Abstract


Analysis on the Current Situation and Advantages of Sino-Vietnamese Cooperation

Di Wu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.026

Pages: 147-151, PDF | Abstract


Optimization Research on Single Task Pricing Scheme of Subcontracting Market Research under the Background of Mobile Internet

Zhiting Chen

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.028

Pages: 157-160, PDF | Abstract


Research on Brand Marketing Innovation Strategy under the Environment of "Internet Plus"

Li Wang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.029

Pages: 161-164, PDF | Abstract


Evaluation and Discussion on the Standard Land Price of Public Service Project Land in Small Town

Liu Zhitao

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.030

Pages: 165-168, PDF | Abstract


Research on Property Rights System of China's Rural Land Based on Community Governance

Xuechuan Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.035

Pages: 186-190, PDF | Abstract


Discussion on the Development of Our Country's Insurance Assessment Industry

Dai Changli, Chen Zanyu, Li Jiaying, and Li Juhan

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.037

Pages: 195-198, PDF | Abstract


Research on the Innovation Direction of Inland Free Trade Area Construction Policy

Cheng Yan

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.040

Pages: 207-210, PDF | Abstract


Research on Business Model Innovation of Smart City Construction

Yuxia Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.041

Pages: 211-214, PDF | Abstract


Development Strategies of Movie and Television Tourism in Yunnan Based on Industrial Integration

Yufei Hu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.042

Pages: 215-218, PDF | Abstract


Research on the Synergetic Mechanism of Talent Convergence and Economic Development in Qingdao

Kaili Yang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.045

Pages: 227-232, PDF | Abstract


Bank Supports the Field of New and Old Kinetic Energy Conversion and Research on Innovative Strategies

Baojing Zhou, Ying Zheng, Chunmin Ma

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.046

Pages: 233-236, PDF | Abstract


Discussion on the Development and Application of Electrical Automation in the New Era

Yuhan Cao

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.056

Pages: 276-279, PDF | Abstract


Research on the Construction of Cross-border E-commerce Ecological Circle in Shaanxi from the Perspective of Value Net Theory

Jiang Yu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.058

Pages: 285-288, PDF | Abstract


Paid Withdrawal and Optimal Utilization of Rural Homestead

Shang Pengjuan

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.063

Pages: 305-309, PDF | Abstract


Analysis of Traditional Media Marketing Path under the Impact of New Media

Ying Cheng

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.066

Pages: 318-321, PDF | Abstract


Research on Systemic Risk of Banking Industry from the Perspective of Internet

Qiyao Ai

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.068

Pages: 328-334, PDF | Abstract


Research on the Application of Internet + in Electric Power Marketing

Songxue Hou, Ying Wang, Dan Xu, Yan Liu, Qibing Yang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.071

Pages: 345-352, PDF | Abstract


Research on the Development Mode of Shaanxi County Economy in the Era of Internet

Fengxiang Jiang, Yazi Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.073

Pages: 358-363, PDF | Abstract


Session 2: Management and Service

Analysis of the Trend of Extended Service in Chinese University Libraries

Li Zhou

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.004

Pages: 20-23, PDF | Abstract


Research on Job Satisfaction of Grass-roots Administrators in Colleges and Universities--Based on a Questionnaire Survey in Ten Universities in Beijing

Jingxia Shi

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.010

Pages: 58-63, PDF | Abstract


The Impact of Leader -Member Exchange Relationship on Employee Performance Appraisal Reaction: The Mediating Role of Organizational Justice

Lanyun Wang, Xiangdong Wang and Dan Song

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.011

Pages: 64-71, PDF | Abstract


Research on Building Method of Organizational Process Performance Model in Project Management

Dexin Huang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.012

Pages: 72-75, PDF | Abstract


The Construction and Verification of Decent Work Indicators System Based on Questionnaires of 2000 Employees

Yan Xu, Dun Liu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.013

Pages: 76-81, PDF | Abstract


Comparative Study and Experience of Government Accounting Reform in Developed Countries

Qingxiu Peng and Lu Zhang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.015

Pages: 88-91, PDF | Abstract


Research on the Way to Improve the Service Quality of Shanxi Government WeChat

Zhen Feng, Liying Zhang, Tianli Shen

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.016

Pages: 92-98, PDF | Abstract


Discussion on the Waste Resource Utilization and Management in the Country Based on the Observation and Consideration of Ecological Environment Development in Yiyuan Country

Yixiang Chen, Dulin Yin and Shengpei Su

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.019

Pages: 109-115, PDF | Abstract


Management Problems Faced by Privately-owned Express Enterprises and the Countermeasures

Hongshou Chen

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.023

Pages: 131-134, PDF | Abstract


Research on the Supervision of Majority and Minority Shareholders on the Management Layer under Different Ownership Structures -Based on the Game Theory

Xiaohua Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.024

Pages: 135-141, PDF | Abstract


Discussion on the Management Mode of Enterprise Financial Sharing Services

Bojin Yao

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.027

Pages: 152-156, PDF | Abstract


Discussion on the Cost Efficiency of Library Information in Colleges and Universities

Wu Hong

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.031

Pages: 169-171, PDF | Abstract


Discussion on Multi-generational Sharing Mode of Urban Community Resources based on the Goal of Helping the Aged

Xiang Wei

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.032

Pages: 172-175, PDF | Abstract


Research on Location, Functions, and Current Development Situation of Agriculture-related Think Tank

Congping Yin

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.033

Pages: 176-180, PDF | Abstract


Research on the Subject System of Freedom of Information on Agricultural Genetically Engineered

Huijun Chen

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.034

Pages: 181-185, PDF | Abstract


Research on the Construction of Characteristic Towns in Zhaotong City under the Background of Rural Revitalization Strategy

Min Deng

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.036

Pages: 191-194, PDF | Abstract


Functional Positioning of City-level Top Three Hospitals based on Grading Diagnosis and Treatment

Chunyan Dai, Mingqiong Wang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.038

Pages: 199-202, PDF | Abstract


Research on Computer Lab Management Mode based on Internet of Things

Guoxing Shi

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.039

Pages: 203-206, PDF | Abstract


Analysis on the Management of Cultural Tourism Areas in the Development Period of Smart City

Hongjian Liu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.043

Pages: 219-222, PDF | Abstract


Research on International Trade based on Financing Risk Management of Commercial Banks

Ying Zheng, Baojing Zhou, Feng Wu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.044

Pages: 223-226, PDF | Abstract


Research on Psychological Contract, Group Cohesion and Performance under Harmonious Employment Relationship

Xinying He

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.047

Pages: 237-240, PDF | Abstract


Research on Integrated Management of Large-scale Engineering Construction Projects from the Perspective of Complex Systems

Peipei Liang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.048

Pages: 241-244, PDF | Abstract


Review on Food Safety Crisis Governance

Xu Zu, Yide Duan, Yue Qiu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.049

Pages: 245-249, PDF | Abstract


Analysis of Corporate Culture and Enterprise Management Model

Ying Liu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.050

Pages: 250-253, PDF | Abstract


Analysis on the Causes for the Loss of the International Joint Hotel and Its Countermeasures

Meng Xu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.051

Pages: 254-257, PDF | Abstract


Research on the Application of Artificial Intelligence in Human Resource Management

Fengxiang Jiang, Changjun Du, Tongtong Fu, Runting Xiao

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.052

Pages: 258-262, PDF | Abstract


Analysis on the Innovation of Small Business Management Theory based on Cloud Model

Xiaohong Zhao

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.053

Pages: 263-266, PDF | Abstract


Research on the New Trends and Countermeasures of Human Resource Management under the "Internet +" Era

Lin Song

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.054

Pages: 267-270, PDF | Abstract


Research on Logistics Informatization and Construction of Logistics Information Platform

Dapeng Ren

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.055

Pages: 271-275, PDF | Abstract


Study on the Path of Constructing Ecological Poverty Alleviation Model in the Concentrated and Connected Special Poverty Area in Shaanxi Province

Jiaojiao Mo

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.057

Pages: 280-284, PDF | Abstract


Book Classification Thought and Its Modern Significance in Private Bibliography of Ming Dynasty

Xinning Fang

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.059

Pages: 289-292, PDF | Abstract


Research on the Evaluation of University Administration Efficiency

Zhentao Song, Lingling Shi

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.060

Pages: 293-296, PDF | Abstract


Analysis of Marketing Management and Process Optimization based on Big Data

Lan Wu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.061

Pages: 297-300, PDF | Abstract


Breakthrough Strategy of Enterprise Financial Management in the Era of Network Economy

Jiangfan Ma

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.062

Pages: 301-304, PDF | Abstract


Research on the Management Model of Tourism Exhibition in China under the New Situation

Qian Chen

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.064

Pages: 310-313, PDF | Abstract


Discussion on the Transition of Land Utility and Land Resources Management

Wu Xin

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.065

Pages: 314-317, PDF | Abstract


Research on Effective Implementation Strategy of Management Accounting Informationization under Financial Shared Service Mode

Fen Cheng

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.067

Pages: 322-327, PDF | Abstract


Research on the Innovation of Social Management in the New Media Era

Xuemei Dai, Jinyong Li

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.069

Pages: 335-339, PDF | Abstract


Research on the Strategic Method of Logistics Supply Chain Management

Fengkai Xu

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.070

Pages: 340-344, PDF | Abstract


Study on Construction of Expressway Traffic Safety Evaluation Model

Jun Chen, Yamei Chen

Published Online: 2019-12-07

DOI: 10.35532/JSSS.V4.072

Pages: 353-357, PDF | Abstract